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The 4th edition of stationery and office products exhibition, Paperworld Middle East set to build on previous success. Many visitors to the 2013 edition expressed interest in sourcing African brands and there was a steady increase in the number of trade visitors from African countries. (Watch video below)
Dubai is the ideal marketplace to open up new markets for Paperworld customers and connect worldwide businesses with the Middle East and Africa.
The 2014 edition of Paperworld Middle East, the regional version of the global Paperworld brand, will further cement its position in the annual trade fair calendar when it takes place in Dubai on 04-06 March 2014. .
Showcasing a valid representation of the global paper products and office supplies industry, organiser Epoc Messe Frankfurt reported a steady increase in exhibitor numbers at the 2013 edition which spread over 3 halls at the Dubai International Convention and Exhibition Centre. Amongst the many official country pavilions at the fair were Egypt and Tunisia. Product categories to be seen on the show floor each year at Paperworld Middle East include: office supplies, school articles, office paper & films, gift articles, Remanexpo and printers, wrapping, greeting cards/picture calendars and household paper.
Brian Hall, Commercial Director at UK exhibitor, Nu:co International Ltd, commented: “We came with little expectation but we’ve had between 70 to 80 enquiries and received some big orders. We’ve had customers from all over the Middle East, Nigeria, Kuwait and North Africa. It has been a really good show.”
In general, exhibitors at the 2013 edition reported a high level of visitor quality from a diverse range of countries across the region. Mark Dawson who heads up Dutch Micro Solutions Enterprises (MSE) in Europe, Middle East & Africa commented: "We are pleased with what we have achieved in Dubai. It was a vibrant show and we were busy. We received visitors from all of the GCC countries and from multiple countries in Africa. These are all emerging markets and offer attractive growth opportunities. It was an exciting week and it will deliver new business for us."
Reflecting the growing concern for greener standards and sustainable development among consumers, will be the Green Office Area, supported by the UAE Ministry of Environment and Water. The Green Office Area is dedicated to showcasing sustainable products which are recyclable and environmentally friendly. It will be of use to trade visitors interested in sourcing ‘green’ products.
Paperworld Middle East is the region’s largest trade fair for office and stationery products, showcasing the entire range of paper and office products and services. The Middle East edition of the world-renowned Paperworld brand, it provides an ideal business sourcing and networking platform with considerable reach across the region.
The Paperworld brand has been exported to regions of importance to the sector around the world. The result is a global network of events that brings together demand and supply to the benefit of both exhibitors and visitors.
Paperworld Middle East has also registered a healthy increase in the number of visitors from African countries looking for new sources of supply for all kinds of paper products and staionery items. Organisers confirmed that they have seen a big increase in visitors from Africa to the exhibition - largely due to their new and innovative marketing campaigns throughout Africa. "Business Guide Africa magazine and Africa Business Pages, our Media Partners, have helped in promoting the exhibition in African countries," said Alexdandria Robinson, Senior Show manager. "Field marketing in African countries through the Africa Business Pages has paid rich dividends in attracting African visitors to Paperworld Middle East," she said.
By visiting the exhibition, African buyers are able to meet suppliers from all across the world under one roof. The ease of doing business with Dubai, its geographical proximity to Africa, convenient and efficient air and sea connectivity to Africa - have all attracted a growing number of Africans to Paperworld Middle East.
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